After years in corporate marketing, I now run an e-commerce business while documenting the messy, fascinating journey of building something from scratch. I write about the practical side of entrepreneurship, tech for non-techies, and the art of figuring things out.

Particularly interested in the ripple effects of human decisions and how our choices shape what comes next. Currently exploring how NFTs can create permanent documentary archives through photography.

Based in Hong Kong and Shanghai. Perpetually curious. Powered by coffee and too many browser tabs.