I write about how to make better decisions with whatever you have. Time, money, energy, options. The constraint is rarely resources. It is how you allocate them.

After two decades in marketing, I now run my own ventures. I am particularly interested in how agentic AI and Web3 are reshaping the relationship between businesses and customers. Not the technology itself, but what it means for how we buy, sell, and trust. New models of commerce are emerging, and I am building toward them while figuring out what actually works.

This blog is where I reflect on what I am learning, explore models that might help in real life, and share conclusions that may or may not hold. Thinking in progress, not final answers.

Based in Hong Kong. INTJ. Leo. Perpetually curious.