Agentic Commerce

Agentic commerce is the question running through much of my work at the moment: what changes when AI agents become participants in how people discover products, make decisions and carry out transactions?

I am not approaching it as a prediction from the sidelines. I use my own commerce business and the systems around it as a place to test what survives ordinary work, where judgement still matters, and which promising ideas are not ready yet.

From the work

DayBook: A Human and AI Agent Workspace That Actually Works

3 July 2026

How I realised my AI assistant was never the problem, and built DayBook, a human and AI agent workspace, to fix the real culprit: my own fragmented data feeds.

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I Didn’t Build Workers. I Built Agentic AI Colleagues.

9 June 2026

Six months in, an AI team I work with every day. How I set the team up from a non-tech starting point, what the stack actually looks like, and how the work is shared.

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Inside the commerce business, I look at how agents affect product discovery, customer decisions and day-to-day operations once they meet real products and real constraints.

Through human-agent workflows, including DayBook and CrewBook, I explore how people and agents can share tasks, context and approvals without losing responsibility or the thread of the work.

Longer pieces live in Essays. Shorter observations go to Field Notes.
Browse all Agentic Commerce writing →