Agentic Commerce
Agentic commerce is the question running through much of my work at the moment: what changes when AI agents become participants in how people discover products, make decisions and carry out transactions?
I am not approaching it as a prediction from the sidelines. I use my own commerce business and the systems around it as a place to test what survives ordinary work, where judgement still matters, and which promising ideas are not ready yet.
Latest related writing
Articles
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The Refund Scam Got an AI Upgrade
AI is making fake return claims cheap. Notes from running an e-commerce business on what merchants can check, and what evidence to ask for.
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I Didn’t Build Workers. I Built Agentic AI Colleagues.
Six months in, an AI team I work with every day. How I set the team up from a non-tech starting point, what the stack actually looks like, and the economic thinking that made me…
Field Notes
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Human sales still pay the bills when agents recommend
Agentic commerce is moving, but human sales still pay the bills. Notes on Shopify agents, Amazon limits and what still converts.
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Why Shop Owners Are Still Hesitant About AI
What shop owners say about AI: too many tools, uncertain costs and a need for safer systems. Notes from the everyday work of e-commerce.
Inside the commerce business, I look at how agents affect product discovery, customer decisions and day-to-day operations once they meet real products and real constraints.
Through human-agent workflows, including DayBook and CrewBook, I explore how people and agents can share tasks, context and approvals without losing responsibility or the thread of the work.