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Hello, I am Yammie!

An economics nerd turned entrepreneur, photographer, and chronic experimenter.

After years in corporate marketing, I now run an e-commerce business while documenting the messy, fascinating journey of building something from scratch. I write about the practical side of entrepreneurship, tech for non-techies, and the art of figuring things out.

Particularly interested in the ripple effects of human decisions and how our choices shape what comes next. Currently exploring how NFTs can create permanent documentary archives through photography.

Based in Hong Kong and Shanghai. Perpetually curious. Powered by coffee and too many browser tabs.

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You can also find my photography work at yammie.art, where I showcase my portfolio and discuss my research and projects in creating NFT documentary photography archives.

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