After years in corporate marketing, I founded my own e-commerce and creative ventures to explore how technology, design, and economics can work together to create something lasting.

This blog is my thinking space — a place to connect dots, test ideas, and document how I make sense of a changing world.

I write about how we can use technology and economic thinking to create adaptive systems that reflect how people actually make decisions today — blending rational thinking with creativity to navigate uncertainty and build with intention. My work often explores how these ideas take shape in real life, helping businesses and individuals make better choices, stay agile, and innovate toward what truly matters. Lately, I’ve been exploring Web3 — not for the hype, but for what it reveals about value, ownership, and the possibilities of digital archiving.

Based in Hong Kong. Perpetually curious. Powered by coffee and too many browser tabs.