I’ve got a small update to share.
After four years as an entrepreneur, I’m stepping into a corporate director role, overseeing marketing and PR for a business that’s moving quickly and ready to grow beyond borders.
If you’re wondering whether this means I’m giving up on entrepreneurship or choosing the safer path of a corporate paycheque, the answer is no on both counts.
My business is still here. I’ve stepped out of day‑to‑day operations. It isn’t racing ahead, but it’s steady. That steadiness made me pause. I felt stuck. I could feel the ceiling of my current playbook. It wasn’t just about budget or headcount. I needed a sharper strategy, better systems, and real, hands‑on experience at scale.
Joining a company in a scale‑up phase is the best training I can think of. I get to learn at speed and bring my perspective to help a high‑potential team grow faster.
What changed in my lens
So yes, I’m back on a 9–6 (and sometimes beyond), but with a fresh perspective. I now understand a founder’s motives, the discomfort of making decisions with incomplete information, and the reality of resources that are either stretched or sitting idle. Time on my own taught me to see across functions, not just within them. It changes how I plan, how I prioritise, and how I allocate energy and budget.
Tough reps, real growth
Is it easy? Not really. Early alarms to hit a 9 a.m. report, trains packed to the edge, evenings that run long. It’s not the lifestyle I crave, but I’m treating it like strength training for my entrepreneurial muscles. The tough reps matter. Doing hard things builds callouses on the mind, the way training builds callouses on hands. That’s how confidence and resilience grow — earned, not declared.
Each day I note what works, what doesn’t, and what I’ll carry back into my own builds.
Choose change, then adjust
We all need growth. Complacency is the real risk. Choosing change, even when the ground feels unsteady, is how we move forward.
One last thing I’m learning: don’t be embarrassed by the decisions you have to make. I used to loop on the what‑ifs — what if I fail, what if I can’t drive from a corporate seat, what if… Action speaks louder than worry. We can’t predict the future, so do what’s justified now, then adjust. You can always change course. Be grateful for the opportunities that show up — there are always hints.
